Is Your Property Stuck in the Past? Why the “Grandma Look” Might Be Costing You Airbnb Bookings

When you think about your vacation rental, what comes to mind? Does it feel fresh, inviting, and in line with what guests are looking for today? Or does it feel like something from the past? One common mistake many property owners make is adopting a design style that I like to call the “Grandma Look.” While this may have some nostalgic charm, it could actually be deterring potential guests from booking your property.

Let’s dive into what the “Grandma Look” really is and why it might be turning guests away.

What is the “Grandma Look”?

The “Grandma Look” refers to a design style that feels stuck in another era—think old-fashioned rustic chairs, outdated beds, and heavily floral or pink quilt covers that only an older generation would find appealing. It’s the kind of décor you might find in an old farmhouse, complete with vintage furniture and heavy, frilly pillows that are best suited for a sleepy afternoon nap with a cup of tea—except they have no place in a modern, sought-after short-term rental.

Add in old-style pillows, throw rugs draped over furniture, cheap-looking dining tables or coffee tables, and everything feels dated and out of touch. While this style might bring a sense of nostalgia for some, it’s not the kind of design that resonates with today’s travellers.

Here’s the issue: Many of today’s guests are looking for modern, sleek, and functional spaces that allow them to unwind comfortably. The “Grandma Look” communicates a sense of being behind the times. When they see the outdated furniture, dated bedspreads, and overstuffed chairs, they might assume the property hasn’t been maintained or updated in years—and they could easily scroll past your listing without a second thought.

Why Does the “Grandma Look” Matter?

You might think, “It’s cozy, isn’t it?” Yes, it can be comfortable, but today’s guests are looking for something different. They want spaces that feel modern, inviting, and aligned with current trends. The “Grandma Look” can unintentionally communicate that your property hasn’t been updated in years—and this could be a dealbreaker for many.

Here’s why this matters:

1. Outdated Furniture and Decor: The rustic wooden chairs, oversized floral quilt covers, and frilly pillows create an atmosphere that feels like it belongs in a home from the 80s or even earlier. The furniture, which may seem charming at first, can actually create discomfort for modern guests. It suggests that the property might not be up to current standards, leaving a guest questioning how well-maintained or comfortable their stay might actually be.
2. Cluttered Spaces: The “Grandma Look” often includes throw rugs draped over everything, heavy curtains, and an overabundance of decorative items. It’s easy to get caught up in filling a room with “character,” but when too much is added, it creates a cluttered and cramped feeling. In a modern space, guests want simplicity—a clean and airy room where everything has a purpose, and they don’t feel like they’re tripping over a decade’s worth of trinkets.
3. Lack of Modern Comfort: Today’s guests are looking for comfort and style. The old, worn-out armchairs or beds that might have been passed down through the family don’t deliver that experience. Instead of an inviting space where guests can relax and unwind, they may find themselves uncomfortable, questioning the quality of the furniture and the cleanliness of the space. And, let’s face it, nobody wants to sleep on an old floral-patterned bedspread that looks like it came out of their grandmother’s linen closet.

How Does This Turn Guests Away?

In today’s market, guests are increasingly discerning about the spaces they book. Even small details can have an impact, as explained in how your actions as a host can cost you bookings. They want to feel like they’re stepping into a place that’s been thoughtfully designed, updated, and well-maintained. If your property feels like something out of a bygone era, it can be an immediate turn-off, even for those who are just browsing.

Imagine someone scrolling through listings. They come across your property, and the photos show heavy, floral quilt covers, old wooden chairs, and dated furniture. Instinctively, they might think, “This isn’t the type of place I’m looking for.” And that’s it—they move on to the next option.

Common Features of the “Grandma Look” to Watch Out For:

1. Old-Style Rustic Furniture: We’re talking about chunky wooden chairs, bulky furniture that takes up more space than necessary, and old dressers that are more about function than style. While some rustic elements can work, too much can feel overwhelming and out of place.
2. Heavily Floral or Pink Quilt Covers: Think of quilt covers and throws with bold floral patterns, pastel colors, or heavy pinks. While nostalgic, this isn’t the bedding that guests are looking for today. Bedding should be fresh, inviting, and in neutral or calming tones, not something that feels outdated or old-fashioned.
3. Old Pillows and Throw Rugs Everywhere: Heavy, overly decorative pillows and throw rugs that cover furniture only add to the clutter. It’s like putting a Band-Aid over furniture that’s tired. These items can make your space feel crowded and messy, rather than streamlined and comfortable.
4. Cheap or Worn-Out Furniture: Whether it’s a dining table that’s scratched and dented or a coffee table that looks like it belongs in a garage sale, cheap or worn-out furniture sends a message that your property hasn’t been cared for. Guests want to feel like they’re staying somewhere that’s been thoughtfully designed and maintained, not in a space that’s seen better days.

How to Avoid the “Grandma Look” and Appeal to More Guests

Now, I’m not saying you need to throw away all your vintage finds. There’s a way to incorporate personality and character into your design while keeping it modern and inviting.

Here are a few tips to update your space and make it more appealing to today’s guests. You might also want to look at how your design choices could be limiting your short-term rental bookings for more insight into what guests expect visually.

1. Embrace Modern Comfort: Invest in furniture that’s not only stylish but also comfortable. Consider replacing those rustic chairs with modern seating options that still offer a sense of warmth. A simple, neutral-colored sofa with clean lines can make a big difference.
2. Neutral Colors Over Floral Patterns: Say goodbye to bold, dated floral patterns and opt for neutral tones, like whites, grays, or soft pastels. These colors create a relaxing atmosphere and make it easier for guests to envision themselves in the space.
3. Upgrade the Bedding: Instead of heavy quilt covers that are more suited for grandma’s house, choose lighter, more contemporary bedding. Think soft linens, minimalistic designs, and fresh, inviting textures.
4. Declutter and Simplify: Remove excess throw rugs, frilly pillows, and over-the-top accessories. Go for a clean, simple design with just a few statement pieces that add personality without overwhelming the space.
5. Update Your Dining and Coffee Tables: If your furniture looks cheap or outdated, it can negatively impact the overall feel of the property. Opt for quality, contemporary tables that fit the vibe of the rest of the space.
6. Focus on Functionality: Guests are looking for spaces that are not only aesthetically pleasing but also practical. Make sure your property offers ample seating, functional lighting, and easy-to-use spaces.

Final Thoughts

Updating your design doesn’t mean you have to give up all the elements you love. It just means making small changes that will help you meet the expectations of modern travelers. If you want to attract more guests and increase your bookings, it’s time to rethink the “Grandma Look.” A fresh, updated design will not only make your property feel more inviting, but it will also increase its chances of standing out in a competitive market.

Need help making the change? I’m here to offer advice and guide you through the process. Together, we can create a property that appeals to today’s guests while keeping it cozy and welcoming.